Exit Pops that Generate Revenue
Jan 3, 2018Exit pops are a great way to show one more offer to a user before they leave. If done correctly and with the right offer, they can be very effective.
I ran an exit pop on a site and saw a huge increase in revue. Our theory (you should always have a theory) was that users were looking at the product but some needed more time to consider their purchase. To make it easier for them to find their way back to the site later on, we ran an exit pop with an offer. The offer simply said something like, “Would you like us to email you the details of the product?”. There was an input field for them to submit their email address. Our system would then send them an email with the detail of the product, with several links back to our site. We saw an increase in revenue from people returning through these emails.
We set the offer to only pop when we thought the user was about to leave the site. We did this by detecting when their mouse had left the window. We made the assumption that if their mouse had left the window, that they were about to close the window or tab. While its not a perfect solution, it did work very well. Its also worth noting that this only works on desktop as you can’t detect mouse movement on mobile.
One thing that I would recommend avoiding, is to try and pop something when the user clicks to close the tab or browser window. This is a very spammy practice and can get you penalized with Google and other traffic referrers. I like the mouseleave function because it pops without blocking the user from closing the window.
Here is some sample jquery on how we did it. Its quite simple really.
$(document).mouseleave(function () {
if(mouseOut==0){
//your action code goes here
$( "#exitPop" ).show();
$( "#exitPopBackground" ).show();
mouseOut = 1;
}
});