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Fashion designers have realized just how powerful a brand extension eyewear can be, especially in comparison to some other offshoots. “It’s difficult for a brand to be visible with a fragrance because you’re the only one who knows what you’re wearing,” she explained. “But when you wear a pair of [url=http://www.101optical.com/blue-light-glasses/]blue light glasses[/url] or optical frames, the brand itself gets exposure in the most prominent way because this is something you wear on your face. It’s not like a wallet that you put in your bag. I would say that it is as powerful as a [designer hand]bag as a brand statement, as brand exposure.”
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