Consumers will now be able to enjoy all their favorite qualities of cashmere without any of the drawbacks of this typically delicate fabric. Active Cashmere is the first performance-based luxury cashmere that is water repellent and durable among other key characteristics that reinvent the way cashmere is worn.
Active Cashmere perfectly blends quality and function by utilizing an innovative fiber treatment process that enhances the cashmere’s natural qualities. Active Cashmere garments are breathable and have a comfortable and soft hand feel. The proprietary process allows the cashmere to be machine washable with no shrinkage, retaining the garment’s initial shape and form, and significantly reducing any chance of pilling, felting, fuzzing, or discoloration on the cashmere. At the same time, the machine washable series is water-resistant: water repels off the garment’s surface eliminating any absorption and wetness that typically would occur with cashmere and maintaining complete dryness on the inside of the garment. Any water on the cashmere is limited to the surface and dries within minutes, whereas traditional cashmere can stay wet for up to an hour causing the immediate odor.
The debut Active Cashmere collection launches direct-to-consumer this Fall 2020 via their website and in select retailers for Winter 2020 / 21. The collection ranges between lounge, leisure, and active pieces that are versatile, in addition to core items that serve as all-purpose wardrobe staples. The modern aesthetic and refined design approach combined with superior functionality is set to transform the perception of cashmere in today’s marketplace. Whether worn in an outdoor social setting, for recreational activities, during or post-workout or simply as day-to-day wear, mixed color series provides a solution to our fluid new-age lifestyle.
The pieces range from a sweatshirt-inspired sweater (a new take on a classic crew) to a cropped sweater and sweatpant set, to short sleeve tops and shorts, to midweight and lightweight long sleeves. The majority of the collection utilizes WHOLEGARMENT knit techniques that make the seamless wholegarment series proving both minimalism and comfort. The craftsmanship on the material and knitting construction provides for quality, breathable and long-lasting pieces that can serve our year-round cashmere needs for years to come.