Origin Stories

How Sarah Blakey Started Spanx.

“Sara, I thought when I first met you, that your idea was so bad that I thought you had been sent by Candid Camera.”

inc.com
5 most common tactics great companies use to get their first customers.

I’ve researched startups, unicorns and companies from Apple to Uber and found 5 tactics many used to get their first customers.  While not an exhaustive list, these are the most common and the most actionable for startups and new projects. Let’s start with Apple. Back in 1975, Steve Wozniak met with other computer enthusiasts at […]

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